Project Type
UX/UI, Brand expansion
Contribution
Senior Designer
Team
CD – Ahsaan Habib
AM - Rakshanda Samin
Copy -
Rakshanda Samin
Client
Kesley Capps
The road to somewhere new isn’t always smooth sailing. Our journey toward building Corvel’s new visual identity had its fair share of bumps along the way. We overcame challenge after challenge in collaboration with a client who was resistant to conventional brand practices, successfully delivering a tailored solution that aligns with their unique preferences while maintaining functionality and brand coherence.
By utilizing their legacy brand elements in new ways and pairing them with modern design motifs, we crafted a confident yet personable visual language that sets them apart from their competitors and clearly communicates their commitment to providing outstanding services and superior technology.
Digital Assets
We began by developing a robust design system for their
website, which was then utilized to enhance their case
management platform and create various campaign landing
pages.
Printed Matter
For print assets we developed an additional headline treatment to increase visual hierarchy, this provided more flexibility for various applications and headline lengths.